Director of Communications
Phone: (724)-625-7773, ext. 6202
Rachel Hathhorn is the Director of Communications at Pine-Richland School District in Gibsonia, PA. Her career spans more than 20 years in education communication She began work as a public relations director at West Mifflin Area School District in West Mifflin, PA in 1999. In 2005, she made the move to Pine-Richland School District where she serves as the district’s Director of Communications and served seven years as the Co-Executive Director of the Pine-Richland Opportunities Fund.
Before her career in public relations, Hathhorn spent nearly 10 years in broadcast journalism mainly as a news producer for television stations in Pittsburgh, PA (WPXI-TV), Columbus OH (WBNS-TV) and Dayton, OH (WKEF-TV). She also served as a reporter and assignment editor for WKEF, a freelance writer for the “Dayton Daily News” and an NBC broadcast technician for the 1992 Summer Olympics in Barcelona, Spain.Prior to her professional career, Hathhorn was the editor of a bi-weekly newspaper “Flyer News” at the University of Dayton, which earned All-American Status in the Collegiate Hall of Fame. Editors including Hathhorn were honored in 2000.Education
M.S., Education*, Duquesne University, Pittsburgh, PA
B.A., Journalism (Communications), University of Dayton, Dayton, OH
*Duquesne University Fellows Award RecipientCertifications & Training
McGrath Response System Awareness & Response CourseLeadership in Public Relations Course, University of San DiegoElementary Education Certification
Dreamweaver Software Level I Certification
Recent Honors & Awards
2021 NSPRA Award of Excellence for Annual Report
2021 NSPRA Award of Merit for Crisis Communications
2021 NSPRA Honorable Mention for E-Newsletters K-3
2020 NSPRA Honorable Mention for E-Newsletters2020 NSPRA Honorable Mention for Building a School within a School Video2019 PenSPRA Award of Excellence for Spotlight on 60 Years Video
2019 PenSPRA Award of Honor for Curriculum Website
2018 NSPRA Honorable Mentions for Website & PRIDE Video
2017 PenSPRA Award of Honor for Website
2017 NSPRA Award of Excellence for E-Newsletters
2017 & 2016 NSPRA Award of Merit for Annual Report
2017 NSPRA National Golden Achievement Award2015-2016 PenSPRA Award of Excellence for Annual Report
Recent Association & Memberships
PenSPRA Executive Board Program Chair - 2009 to Present
PenSPRA Member - 1999 to Present
National School Public Relations Association Member - 1999 to Present
Pine-Richland Opportunities Fund Co-Executive Director - 2005 to 2012
January 2021 - MAAPE Compass & Map Communication
September 2016 - PenSPRA West "E-Newsletters & Engagement"
April 2015 & October 2016 - PenSPRA "Electronic Newsletters"
March 2013, January 2012 & October 2011 - "Training Educators on Web Content Management"
June 2009 - NSPRA Conference “Celebrating Your District’s Birthday – Marking An Important Milestone”
July 2008 - NSPRA Conference “How to Survive the 6 O’clock News for Public Relations Professionals”
October 2006 - Teacher Excellence Workshop Presentation
2017-2018 Gold Standard "Create a Road Map for Success: Involve All Stakeholder Groups in Strategic Planning," NSPRA Network
One of Hathhorn’s publications “WMASD School Scene” was cited in the textbook: The School and Community Relations, Eighth Edition by Donald R. Gallagher, Don Bagin, and Edward H. Moore as an example of positive and best practices in school public relations and communications in the United States.