Adviser, Ms. Blaze Helps Students Understand How to Develop a Positive Online Image Through Social Media

On Monday, February 17, 2014, PR-FBLA welcomed our adviser, Ms. Laura Blaze, to speak at February’s monthly speaker series. Ms. Blaze spoke about what a person’s online image says about them. There are pros and cons to social media being such a prevalent part of society today, as Ms. Blaze mentioned in her presentation. The pros include using social media to find a job more easily; demonstrating your marketing skills via your personal Twitter, Facebook, LinkedIn, etc.; to confirm that skills and experience you mentioned on your resume, as well as many other positive pieces of information.



 However, as with almost anything, there are numerous cons to social media. Many social media users aren’t aware that their information is not private once it is posted on the internet. No matter how many “privacy” settings one may have in place, anything posted, even if it is deleted, is still recoverable. Internet postings are not protected by privacy rights. Why does it matter to a future employer, college, etc. what a potential employee or student posts on social media in their spare time? Social networking sites (SNS) can reveal a lot about one’s personality. They can provide details not found on resumes or applications. Many people today don’t realize that their SNS could be a deciding factor in whether they get the college acceptance letter or the job offer. 31% of college admissions officers visit student’s social media sites. 89% of recruiters find candidates on LinkedIn. Employees and students represent their organization at all times. Any bad press, publicity, or opinions about an individual will negatively affect organizations that they belong to. Colleges and companies would be taking a big risk by accepting someone who may be a risk or a liability to their company or school.



 What causes a candidate to be selected or rejected?









-relevant and involved



-poor communication skills    



-supports claims made on resume or application



-info that contradicts statements made on resume or applications



-demonstrates a quality that the company or college would consider an asset to their organization



-information that could hurt the organization’s image such as inappropriate photos, information about drugs/alcohol, discriminatory comments or oversharing private contact info (shows poor judgment)



 How can someone find your SNS? Besides search engines like Google and Bing, websites such as or help people locate someone’s profile on various social networking sites. If you are worried you may not have a clean SNS or want to check to be sure, sights such as can help you find profiles and get rid of anything that may cause potential colleges, employers, friends, and etc. concern. What if someone is trying to find your SNS and they find the wrong person? A way to reduce the likelihood of that occurring is to use a universal username, have a picture of you, and set yourself apart from others with the same name by including a middle initial, etc.



 Using the tips and advice above should help guide students as well as adults when making decisions involving posting information on the internet. Social media can be good or bad for an individual; it all depends on how they decide to use it. Thank you to Ms. Laura Blaze for sharing her tips about social networking.







Julia Palmieri